Hysan Development CompanyXplore Children’s Academy in Lee Gardens

• Consumer
• Media Relations
• Influencer
• KOLs
• Publicity
• Parenting

With an aim of delivering inspiring learning experiences to young leaders of the future, Hysan launched its first children’s academy, Xplore in 2020. The academy saw quality partners all around Hong Kong team up together to provide a wide range of extraordinary activities not commonly found in the heart of the city, including skateboarding, microgreens workshops and Rugby. 5ives worked closely with the Hysan team to develop storylines and strategies to communicate the features of this special initiative, helping to position Lee Gardens as the preferred choice for families to spend their weekends through meaningful activities.