VTC
Hong Kong Design Institute (HKDI) is a member of VTC Group. With the mission to be a leading provider of design education and nurture future-ready professional designers, HKDI maintains a strong network within the industry and provides its students with essential practical experiences. 5ives is the retainer partner for HKDI, tasked with uplifting the brand and to enhance HKDI’s position as an active patron and educator of design. By integrating brand and product levels of communication in a storytelling way, 5ives drives media pitching, profile stories, content creation through engaging teenagers-loving channels, and mass media to reach potential students, parents, and the public.