French May

• Media Relations
• Art & Culture
• Celebrity
• Content Development

The French May Arts Festival marks its 30th Anniversary in 2023. Following 3 years of the pandemic, the festival aims to strengthen its role as the bridge between Hong Kong and France’s cultural exchange. Since the festival had predominately focused on the expat and art communities, it wanted to further engage local communities by injecting local elements under the theme ‘PULSARTE’ in 2023. 5ives was appointed to maximize the awareness of its key programme, pitch interviews and feature stories for key spokespersons, and support key events.