Leica Camera Greater China has appointed 5ives Communications to deliver brand strategy across PR and social media on a retainer basis. The agency was selected to develop social media content and campaign in order to boost the Leica’s presence on social media channels as well as in the Hong Kong market. The agency manages both brand level and product level communications, as well as media relations and influencer engagement. Highlighted PR campaigns include the launch of the first Leica x MEDICOM TOY BE@RBRICK 「M」which achieved over a hundred pieces of media coverage, with 100 million circulation and impression. Social media followers increased by over 40k in the weeks following this iconic campaign communications.