5ives Group

Media Relations
Influencer
KOLs
Content Development
Luxury

Following the success of the Galaxy Z Flip Thom Browne edition launch, Lane Crawford and Samsung introduced its Galaxy Z Fold2 Thom Browne edition in Hong Kong at the end of 2020. 5ives Communications has been appointed as the PR agency for the launch campaign to promote this unique new product across online and offline platforms. 5ives is responsible for media and social content development as well as media relations. Tapping into the new norm of working from home during the Covid-19 pandemic, 5ives invited affluent business leaders in town for content collaboration. A round table discussion on how a multi-functional yet trendy mobile product can enhance their work from home efficiency, as well as life enjoyment was conducted. 5ives team provided advice on the overall content direction, video development, media buy, social media content development as well as media engagement during this campaign.

Read More