Cathay Pacific AirwaysI Can Fly 2019
With a mission of helping to shape the future aviation leaders of Hong Kong, Cathay Pacific held its eighth edition of the I Can Fly community programme in 2019, imparting valuable airline and social responsibility experiences to some 180 local students. 5ives was appointed to work with the airline to develop content and a communications strategy for the programme, along with planning and managing their students and guests program ceremony.