LEGO

• Brand Communications
• Media Engagement
• Influencers
• Integrated Campaign

LEGO Hong Kong has appointed 5ives Communications as their ongoing PR partner, entrusting them with the responsibility of providing strategic communication solutions. With an expertise in managing both brand and product-level communications, as well as handling media relations and influencer engagement, 5ives effectively ensures a strong and positive public awareness of the LEGO brand in the market. Notably, their PR campaigns have included the highly successful "The Hardest to Reach LEGO Store" event, which celebrated the launch of LEGO® Icons Land Rover Classic Defender 90. This remarkable campaign garnered significant attention and resulted in an impressive increase in sales of LEGO vehicle products.