• Social Media
  • Brand Strategy
  • Media Relations
  • Digital Marketing
  • F&B

YakiOni opened its doors during the toughest time for the F&B industry, in the midst of the 2020 Covid-19 pandemic. As one of the all-you-can-eat Japanese grill restaurants in Hong Kong, 5ives has been appointed to develop the restaurant's brand story, positioning and PR strategy. The 5ives team was involved from the early stages and provided advice as well as counsel to the client to ensure that it became a talk of the town, regardless of the challenging landscape.
We crafted Yakioni's brand story based on Japanese monster folktales, advised the client on media engagement, marketing assets creation, and created the restaurant’s social community through strategically placed social ads. 5ives has successfully generated a wave of ‘Yakiniku fever’ in the market since its launch, with impressive business conversion on both take-away orders and dine-in bookings across all channels.

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